TEMPLE GOLD - SAMARKAND 2025

A campaign photographed in Samarkand for the launch of our Temple Gold

SHOE CAMPAIGN 2025

A craftsmanship campaign for the launch of our shoes, photographed in our shoe factory in Italy

SAINT GERMAIN CORD 2025

Campaign for Saint Germain Cord bag, made in the heart of Florence where our bags are produced

SPRING SUMMER 2024

Mini Palais Royal, Skyblue and Blossom

Photography: Gustav Almestål

Art Direction and production: Alter ID

Set design: Pernilla Löfberg

Retouch: Nitty Gritty Berlin

AUTUMN WINTER 2023

Pyramides bag

Photography: Gustav Almestål

Art Direction and production: Alter ID

Retouch: Nitty Gritty Berlin

SPRING SUMMER 2022

Mini Palais Royal in Mint and Red

Photography: Gustav Almestål

Art Direction and production: Alter ID

Retouch: Nitty Gritty Berlin

AUTUMN WINTER 2021

Saint Germain bag

Photography and art direction: Marcus Askelöf

Model: Elinor Nystedt

AUTUMN WINTER 2020

Bonne Nouvelle bag

Photography: Annika Mercedes Aschberg

Art Direction and styling: Karin Smeds